Video Marketing - Array Production

Improve Your Brand with Powerful Video Marketing

Boost your digital marketing strategy

What is video marketing?

Video content marketing can be used for everything from raising awareness of your brand and explaining your solution, to building rapport with potential and existing customers.

In an increasingly digital world, it seems more and more likely that businesses and organizations who aren’t pushing video in their marketing strategy will be left behind.

Why use video marketing?

Because online marketing videos are the most effective marketing tool nowadays. For one thing: it is an easy to digest format that allows your eyes rest from the abundance of textual advertisement all around the internet. Video is a versatile content that not only gives us a real-life picture of what is going on, also boost conversions, build trust and engage.

1 Increase Sale

Studies have found that 84% of consumers have been convinced to make a purchase after watching a video and that 81% of businesses with an explainer (i.e. ‘marketing’) video on their homepage said the video increased sales

2 Better Engagements

Syndacast found that 78% of people watch videos online every week and 55% every day.

3 Empowering Brands

Video helps expand your branding

4 Build Trust & Awareness

Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating.

But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online

Boost your business with video

Increase Sales

Video can have a big impact on your bottom line. A majority of consumers say that video has influenced their decision to buy. So try video on your site and social channels to boost sales.

Drive Traffic

Consumers often want to see videos from your business before they they click through to your website. A well-placed video can entice your audience to learn more and drive traffic your way.

Engage Your Audience

Social video gets more shares than text and static images combined. It also encourages more views, tags, and comments, which can help you get noticed in a crowded marketplace.

Types of video for Business

Corporate

Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization

Interview/Testimonial

Video interviews are an increasingly popular tool in talent acquisition because of their ability to save the time and money involved in traditional, in-person interviews; remove geographic constraints; automate candidate screening; and improve the quality of data in the recruitment management system.

Commercial / Promo

Promos are one of the most interesting formats of video marketing, usually presenting something highly entertaining, informative or moving and tying it to a brand. The most popular of these will compel viewers to seek out the video and watch it for fun.